A recent conversation brought to light a common misconception that should be the forefront of every product manager when coming to set pricing – however you charge for your product, it must be tied to the value you are bringing to the customer. A simple example – in SaaS services, it is easy to fall [...]
Archive for the ‘Practical product management’ Category
Drive Value, not prices
Posted in Practical product management, pricing, product management, Sales, Silly Features, understanding customers, tagged Business, Customer, Customer Management, personalization, product management, Software as a service on February 8, 2012 | Leave a Comment »
When to takeoff with a new product
Posted in Practical product management, product management, tagged backward compatibility, development, product management on November 11, 2011 | Leave a Comment »
This post is instigated by Adobe discontinuing mobile Flash. With this move, Adobe did one of the bravest, most difficult moves a company can do: venturing away from a safe market and into an uncharted future. It is also clear this move affects every one – it will dictate how video and all other rich [...]
The hidden costs of the installer package
Posted in Practical product management, product management, tagged Cloud computing, customers, installation, maintenance, On-Premise, product management, saas, Software, Software as a service, support on October 8, 2011 | 1 Comment »
So you have a successful SaaS business, and you come across that first customer who has a unique security need, demanding an “On Premise” version of your product. Before you start off that path, a few important things to consider: You may say that today’s world is shifting towards SaaS, and you may point at [...]
Is Facebook in “coding hell”? – when to rewrite your code from scratch
Posted in Management, Practical product management, tagged development, facebook, Integrated development environment, Management, MySQL, Programming, Software on July 14, 2011 | Leave a Comment »
It happens constantly, all over the world. An application is out there, usually making money, with an unassuming roadmap of features. Suddenly, there’s a commotion in the engineering dept. A dev rushes in: “the code is useless! we can’t find our way in this spaghetti soup! we need to rewrite!” It’s a constant temptation, in [...]
The iPhone box – or why packaging is so important to product management
Posted in Practical product management, product management, tagged Apple, IPhone, iphone4, marketing, packaging, product management, Smartphones on June 11, 2011 | Leave a Comment »
Whether you love it or not, the apple iPhone is a device where a lot of thought went into design. Including packaging: This is why, when I got the device, I was surprised at the way the (forever nameless, unless you have sharp eyesight) telco decided to package it: Starting by covering the image of the [...]
Tools of the trade (and other software)
Posted in Practical product management, tagged laptop, Mac OS, Microsoft, Microsoft Office, PC, Personal computer, Software, tools, VMware, windows 7 on May 8, 2011 | 1 Comment »
I am currently relocating to a new PC, always a good opportunity to start fresh with software. Below is a list of the software I deem necessary for my everyday work and some recommendations.
Customers – who are these people?
Posted in Practical product management, product management, product tools, understanding customers, tagged customer personalities, customers, personalities, product management, Products, roles, user levels on May 4, 2011 | Leave a Comment »
strive to have, in a document, a description of the various people using your product. This document becomes invaluable when trying to spec out new capabilities in your product.
Your value to customers can be measured
Posted in Customer Feedback, Not so silly features, Practical product management, product management, tagged discoverablilty, linkedin, product management, usability, user ranking on April 23, 2011 | Leave a Comment »
When you first bring out a product into the world, you also have an assumption of how people would actually use it. Checking in on that assumption from time to time helps validate it. More importantly, it may expose new markets for your product.
Keeping ahead – tracking trends in customer feedback
Posted in Practical product management, product management, roadmap, tagged content, customers, feedback, product management, product roadmap on April 19, 2011 | 1 Comment »
The most important input to a product manager is customers, and the most important output of a product manager is… more customers!
So how do you go about identifying trends in an effective manner?
