When you first bring out a product into the world, you also have an assumption of how people would actually use it. Checking in on that assumption from time to time helps validate it. More importantly, it may expose new markets for your product. Continue reading »
Filed under Practical product management …
Keeping ahead – tracking trends in customer feedback
The most important input to a product manager is customers, and the most important output of a product manager is… more customers!
So how do you go about identifying trends in an effective manner?
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The scientific product manager II – what to measure
In an earlier post I highlighted how important it is to track your product using measurable analytics. But what should you, as a PM, actually measure? Again, analytics will not replace your intuition and customer feedback. Marketing has evolved to become a science. Any marketer can tell you what’s her lead conversion rate, lead acquisition cost, … Continue reading »
The scientific product manager – numbers and your customers
When running an online service, you are exposed to mounds of data. With today excellent analytic tools you can (and should!) track exactly where people spend their time in your application. Most importantly, you can zero in on the product value, as perceived by your customers. But are statistics and analytics enough? With our … Continue reading »
Deep in user feedback
Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading »
Defaulting – not always a bad choice
“… in the past decade scientists have developed the laser, an electronic appliance so powerful that it can vaporize a bulldozer 2000 yards away, yet so precise that doctors can use it to perform delicate operations to the human eyeball, provided they remember to change the power setting from “Bulldozer” to “Eyeball.” ” [Dave Barry] … Continue reading »
On the virtue of listening
Product management stands at a crossroads between sales, marketing and engineering (sometimes support and QA as well). Many times, you have to make hard decisions, for example: Sales people need a “feature” in order to close a deal Support feel that access to premium support channels should be strictly controlled so that only premium customers … Continue reading »
Access control: stay simple
Common product management pitfall, and how to avoid it: the access control bitflag Continue reading »
