![Go Social! it’s the next thing for your… [fill blank here]](http://ugilad.files.wordpress.com/2011/11/t2.jpg?w=160&h=120&crop=1 "Go Social! it’s the next thing for your… [fill blank here]")
Do you have a social strategy for your product? “The world is becoming more social!” “users want to interact with peers!” “it’s the new age of web 2.o!” – if these topics have been circulating the watercooler, beware. Before jumping in and adding that “person” entity, implementing a “feed”, allowing people to put each other … Continue reading »
This post is instigated by Adobe discontinuing mobile Flash. With this move, Adobe did one of the bravest, most difficult moves a company can do: venturing away from a safe market and into an uncharted future. It is also clear this move affects every one – it will dictate how video and all other rich … Continue reading »
So you have a successful SaaS business, and you come across that first customer who has a unique security need, demanding an “On Premise” version of your product. Before you start off that path, a few important things to consider: You may say that today’s world is shifting towards SaaS, and you may point at … Continue reading »
Many publications about product management mention the concept that “the product manager is the CEO for the product” – but what does that mean, in practical terms? For many organizations, most especially ones that are project driven, or just any company with customers – the product manager becomes the epicenter for many decisions regarding … Continue reading »
Whether you love it or not, the apple iPhone is a device where a lot of thought went into design. Including packaging: This is why, when I got the device, I was surprised at the way the (forever nameless, unless you have sharp eyesight) telco decided to package it: Starting by covering the image of the … Continue reading »
strive to have, in a document, a description of the various people using your product. This document becomes invaluable when trying to spec out new capabilities in your product. Continue reading »
When you first bring out a product into the world, you also have an assumption of how people would actually use it. Checking in on that assumption from time to time helps validate it. More importantly, it may expose new markets for your product. Continue reading »
The most important input to a product manager is customers, and the most important output of a product manager is… more customers!
So how do you go about identifying trends in an effective manner?
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Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading »
“… in the past decade scientists have developed the laser, an electronic appliance so powerful that it can vaporize a bulldozer 2000 yards away, yet so precise that doctors can use it to perform delicate operations to the human eyeball, provided they remember to change the power setting from “Bulldozer” to “Eyeball.” ” [Dave Barry] … Continue reading »
