A recent local campaign for a newspaper classifieds claims that “many people will see your status and click “like” – but when you want to sell – publish with us” (I’m paraphrasing, and will appreciate a link). Will Facebook ads work for a private person trying to sell a real commodity? in this case, a … Continue reading »
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Go Social! it’s the next thing for your… [fill blank here]
Do you have a social strategy for your product? “The world is becoming more social!” “users want to interact with peers!” “it’s the new age of web 2.o!” – if these topics have been circulating the watercooler, beware. Before jumping in and adding that “person” entity, implementing a “feed”, allowing people to put each other … Continue reading »
Is Facebook in “coding hell”? – when to rewrite your code from scratch
It happens constantly, all over the world. An application is out there, usually making money, with an unassuming roadmap of features. Suddenly, there’s a commotion in the engineering dept. A dev rushes in: “the code is useless! we can’t find our way in this spaghetti soup! we need to rewrite!” It’s a constant temptation, in … Continue reading »
How to measure your target markets in minute detail
Need an estimate of the market for a SharePoint app? Facebook knows! How about the # of ppl who play Frisbee in CA? Continue reading »
Access control: stay simple
Common product management pitfall, and how to avoid it: the access control bitflag Continue reading »