I recently came across a LinkedIn survey asking the above question – what is the most important qualification for a product manager. Curiously, the answers were: Energy and Passion Visionary Demonstrate Leadership Multitasking Problem Solving Granted, all of the above are great qualities for any employee, especially a leader in a cross functional organization (like most product … Continue reading »
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Facebook and real estate – a marketing adventure
A recent local campaign for a newspaper classifieds claims that “many people will see your status and click “like” – but when you want to sell – publish with us” (I’m paraphrasing, and will appreciate a link). Will Facebook ads work for a private person trying to sell a real commodity? in this case, a … Continue reading »
Go Social! it’s the next thing for your… [fill blank here]
Do you have a social strategy for your product? “The world is becoming more social!” “users want to interact with peers!” “it’s the new age of web 2.o!” – if these topics have been circulating the watercooler, beware. Before jumping in and adding that “person” entity, implementing a “feed”, allowing people to put each other … Continue reading »
Make sure there’s a sign clearly marked “Exit”
clearly mark the way to gracefully depart. It makes sense and is good business to be fair and treat your customers with respect by allowing them to painlessly unsubscribe. Continue reading »
Your value to customers can be measured
When you first bring out a product into the world, you also have an assumption of how people would actually use it. Checking in on that assumption from time to time helps validate it. More importantly, it may expose new markets for your product. Continue reading »
How to measure your target markets in minute detail
Need an estimate of the market for a SharePoint app? Facebook knows! How about the # of ppl who play Frisbee in CA? Continue reading »