A recent local campaign for a newspaper classifieds claims that “many people will see your status and click “like” – but when you want to sell – publish with us” (I’m paraphrasing, and will appreciate a link). Will Facebook ads work for a private person trying to sell a real commodity? in this case, a [...]
Posts Tagged ‘marketing’
The iPhone box – or why packaging is so important to product management
Posted in Practical product management, product management, tagged Apple, IPhone, iphone4, marketing, packaging, product management, Smartphones on June 11, 2011 | Leave a Comment »
Whether you love it or not, the apple iPhone is a device where a lot of thought went into design. Including packaging: This is why, when I got the device, I was surprised at the way the (forever nameless, unless you have sharp eyesight) telco decided to package it: Starting by covering the image of the [...]
The scientific product manager II – what to measure
Posted in Practical product management, tagged analytics, customers, datamining, marketing, product management, Product manager, Services on April 8, 2011 | 1 Comment »
In an earlier post I highlighted how important it is to track your product using measurable analytics. But what should you, as a PM, actually measure? Again, analytics will not replace your intuition and customer feedback. Marketing has evolved to become a science. Any marketer can tell you what’s her lead conversion rate, lead acquisition cost, [...]
Deep in user feedback
Posted in Customer Feedback, Management, Not so silly features, Practical product management, product management, tagged analysis, analytics, Customer, customers, feedback, Kampyle, marketing, product management, Product manager, splunk on March 6, 2011 | 2 Comments »
Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base
Want to drive off your customers?
Posted in Marketing, mis-features, product management, rant, Software, tagged advertising, customers, marketing, product management, revenues, Sales on September 29, 2010 | 2 Comments »
So you own an online service with significant traffic and you are making a decent income. How can you increase your income?
Some folk would say: push to your customers those add-on services they have not yet purchased. As a product manager, my answer to these folk would be: DON’T!
On the importance of feedback
Posted in Customer Feedback, product management, tagged customers, feedback, marketing, planning, product management on April 16, 2010 | Leave a Comment »
When we designed our latest service, I included into the product from day one several avenues for the users to input feedback: there is a quick four question survey at registration (who you are, what do you expect to find here, ..). There is another when you upgrade your account and we have a very [...]
Form vs. function and silly features
Posted in product management, tagged development, lauch, marketing, product launch, product management, usability on February 19, 2010 | 2 Comments »
Recently, my company launched a new service. Part of developing the service was a long process of crafting a UI which is usable and clearly understood. However, I insisted on one feature which provides no clear usability enhancement: a 3D carousel to select a virtual machine template from a list. A big hug goes out [...]
Be near your market
Posted in Management, product management, Sales, tagged CEO, Headquarters, Israel, Management, marketing, Office location, product management, Sales, USA on January 30, 2010 | 2 Comments »
My good friend Ophir published a rebuttal to an article by Steve Duplessie. You should read both pieces, they make excellent food for thought. My thinking led me to an old question: In today’s connected world – does the physical location of certain functions within your organization matter? All Israeli companies I have worked with had to [...]
The wrong holiday card
Posted in musings, tagged communication, customers, funny, holidays, marketing, PR on January 7, 2010 | Leave a Comment »
Lately, I have been flooded with seasons greetings cards from various vendors and suppliers we work with, as well as pure spam. This is not unusual at this time of year. What did catch my attention, is one such email from a vendor we use to outsource a certain feature. This vendor, providing a low-cost [...]
