A recent local campaign for a newspaper classifieds claims that “many people will see your status and click “like” – but when you want to sell – publish with us” (I’m paraphrasing, and will appreciate a link). Will Facebook ads work for a private person trying to sell a real commodity? in this case, a … Continue reading »
Whether you love it or not, the apple iPhone is a device where a lot of thought went into design. Including packaging: This is why, when I got the device, I was surprised at the way the (forever nameless, unless you have sharp eyesight) telco decided to package it: Starting by covering the image of the … Continue reading »
In an earlier post I highlighted how important it is to track your product using measurable analytics. But what should you, as a PM, actually measure? Again, analytics will not replace your intuition and customer feedback. Marketing has evolved to become a science. Any marketer can tell you what’s her lead conversion rate, lead acquisition cost, … Continue reading »
Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading »
Need an estimate of the market for a SharePoint app? Facebook knows! How about the # of ppl who play Frisbee in CA? Continue reading »
So you own an online service with significant traffic and you are making a decent income. How can you increase your income?
Some folk would say: push to your customers those add-on services they have not yet purchased. As a product manager, my answer to these folk would be: DON’T! Continue reading »
When we designed our latest service, I included into the product from day one several avenues for the users to input feedback: there is a quick four question survey at registration (who you are, what do you expect to find here, ..). There is another when you upgrade your account and we have a very … Continue reading »
Recently, my company launched a new service. Part of developing the service was a long process of crafting a UI which is usable and clearly understood. However, I insisted on one feature which provides no clear usability enhancement: a 3D carousel to select a virtual machine template from a list. A big hug goes out … Continue reading »
My good friend Ophir published a rebuttal to an article by Steve Duplessie. You should read both pieces, they make excellent food for thought. My thinking led me to an old question: In today’s connected world – does the physical location of certain functions within your organization matter? All Israeli companies I have worked with had to … Continue reading »
Lately, I have been flooded with seasons greetings cards from various vendors and suppliers we work with, as well as pure spam. This is not unusual at this time of year. What did catch my attention, is one such email from a vendor we use to outsource a certain feature. This vendor, providing a low-cost … Continue reading »
