A recent conversation brought to light a common misconception that should be the forefront of every product manager when coming to set pricing – however you charge for your product, it must be tied to the value you are bringing to the customer. A simple example – in SaaS services, it is easy to fall [...]
Posts Tagged ‘product management’
Drive Value, not prices
Posted in Practical product management, pricing, product management, Sales, Silly Features, understanding customers, tagged Business, Customer, Customer Management, personalization, product management, Software as a service on February 8, 2012 | Leave a Comment »
When to takeoff with a new product
Posted in Practical product management, product management, tagged backward compatibility, development, product management on November 11, 2011 | Leave a Comment »
This post is instigated by Adobe discontinuing mobile Flash. With this move, Adobe did one of the bravest, most difficult moves a company can do: venturing away from a safe market and into an uncharted future. It is also clear this move affects every one – it will dictate how video and all other rich [...]
The hidden costs of the installer package
Posted in Practical product management, product management, tagged Cloud computing, customers, installation, maintenance, On-Premise, product management, saas, Software, Software as a service, support on October 8, 2011 | 1 Comment »
So you have a successful SaaS business, and you come across that first customer who has a unique security need, demanding an “On Premise” version of your product. Before you start off that path, a few important things to consider: You may say that today’s world is shifting towards SaaS, and you may point at [...]
The product owner
Posted in Management, product management, team building, tagged Management, ownership, product management, Product manager, team building on September 25, 2011 | 2 Comments »
Many publications about product management mention the concept that “the product manager is the CEO for the product” – but what does that mean, in practical terms? For many organizations, most especially ones that are project driven, or just any company with customers – the product manager becomes the epicenter for many decisions regarding [...]
The iPhone box – or why packaging is so important to product management
Posted in Practical product management, product management, tagged Apple, IPhone, iphone4, marketing, packaging, product management, Smartphones on June 11, 2011 | Leave a Comment »
Whether you love it or not, the apple iPhone is a device where a lot of thought went into design. Including packaging: This is why, when I got the device, I was surprised at the way the (forever nameless, unless you have sharp eyesight) telco decided to package it: Starting by covering the image of the [...]
Make sure there’s a sign clearly marked “Exit”
Posted in Silly Features, tagged customers, feedback, linkedin, product management, Subscription business model, usability on May 27, 2011 | Leave a Comment »
clearly mark the way to gracefully depart. It makes sense and is good business to be fair and treat your customers with respect by allowing them to painlessly unsubscribe.
Customers – who are these people?
Posted in Practical product management, product management, product tools, understanding customers, tagged customer personalities, customers, personalities, product management, Products, roles, user levels on May 4, 2011 | Leave a Comment »
strive to have, in a document, a description of the various people using your product. This document becomes invaluable when trying to spec out new capabilities in your product.
Your value to customers can be measured
Posted in Customer Feedback, Not so silly features, Practical product management, product management, tagged discoverablilty, linkedin, product management, usability, user ranking on April 23, 2011 | Leave a Comment »
When you first bring out a product into the world, you also have an assumption of how people would actually use it. Checking in on that assumption from time to time helps validate it. More importantly, it may expose new markets for your product.
Keeping ahead – tracking trends in customer feedback
Posted in Practical product management, product management, roadmap, tagged content, customers, feedback, product management, product roadmap on April 19, 2011 | 1 Comment »
The most important input to a product manager is customers, and the most important output of a product manager is… more customers!
So how do you go about identifying trends in an effective manner?
