So you have a successful SaaS business, and you come across that first customer who has a unique security need, demanding an “On Premise” version of your product. Before you start off that path, a few important things to consider: You may say that today’s world is shifting towards SaaS, and you may point at … Continue reading »
Tagged with product management …
The product owner
Many publications about product management mention the concept that “the product manager is the CEO for the product” – but what does that mean, in practical terms? For many organizations, most especially ones that are project driven, or just any company with customers – the product manager becomes the epicenter for many decisions regarding … Continue reading »
The iPhone box – or why packaging is so important to product management
Whether you love it or not, the apple iPhone is a device where a lot of thought went into design. Including packaging: This is why, when I got the device, I was surprised at the way the (forever nameless, unless you have sharp eyesight) telco decided to package it: Starting by covering the image of the … Continue reading »
Make sure there’s a sign clearly marked “Exit”
clearly mark the way to gracefully depart. It makes sense and is good business to be fair and treat your customers with respect by allowing them to painlessly unsubscribe. Continue reading »
Customers – who are these people?
strive to have, in a document, a description of the various people using your product. This document becomes invaluable when trying to spec out new capabilities in your product. Continue reading »
Your value to customers can be measured
When you first bring out a product into the world, you also have an assumption of how people would actually use it. Checking in on that assumption from time to time helps validate it. More importantly, it may expose new markets for your product. Continue reading »
Keeping ahead – tracking trends in customer feedback
The most important input to a product manager is customers, and the most important output of a product manager is… more customers!
So how do you go about identifying trends in an effective manner?
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The scientific product manager II – what to measure
In an earlier post I highlighted how important it is to track your product using measurable analytics. But what should you, as a PM, actually measure? Again, analytics will not replace your intuition and customer feedback. Marketing has evolved to become a science. Any marketer can tell you what’s her lead conversion rate, lead acquisition cost, … Continue reading »
The scientific product manager – numbers and your customers
When running an online service, you are exposed to mounds of data. With today excellent analytic tools you can (and should!) track exactly where people spend their time in your application. Most importantly, you can zero in on the product value, as perceived by your customers. But are statistics and analytics enough? With our … Continue reading »
Deep in user feedback
Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading »
