Tagged with analytics

Saas – consider CRM from day two

Saas – consider CRM from day two

While most startups do not have CRM initially, many do have a lead-based automated marketing machine from day one. Very often, the technology is developed first thing and later on, comes the marketing organization. A good marketing process today works off lead generation and tracking, leading likely opportunities to the site using a combination of … Continue reading

The dark and dangerous side of big data

The dark and dangerous side of big data

I love the “big data” trend: the possibilities of  being able to fully collect and analyze user behavior are tremendous. However, we must not take the human factor out of the equation. Big data is not all intelligent algorithms tirelessly seeking connections – Humans are very much the key part – the part of interpretation and translation … Continue reading

The scientific product manager II – what to measure

In an earlier post I highlighted how important it is to track your product using measurable analytics. But what should you, as a PM, actually measure? Again, analytics will not replace your intuition and customer feedback. Marketing has evolved to become a science. Any marketer can tell you what’s her lead conversion rate, lead acquisition cost, … Continue reading

Deep in user feedback

Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading