Tagged with Customer

Drive Value, not prices

Drive Value, not prices

A recent conversation brought to light a common misconception that should be the forefront of every product manager when coming to set pricing – however you charge for your product, it must be tied to the value you are bringing to the customer. A simple example – in SaaS services, it is easy to fall … Continue reading

Deep in user feedback

Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading