Tagged with product management

Saas – consider CRM from day two

Saas – consider CRM from day two

While most startups do not have CRM initially, many do have a lead-based automated marketing machine from day one. Very often, the technology is developed first thing and later on, comes the marketing organization. A good marketing process today works off lead generation and tracking, leading likely opportunities to the site using a combination of … Continue reading

Partner ecosystem – foster growth by sharing

Partner ecosystem – foster growth by sharing

Working in Online Video, I am enlightened daily by the amount of innovation going on in this space, and how much inter-company collaboration is going on. In the video industry, co-innovation is ingrained. Consider how much technology is involved in taking the output of your HD cam and streaming it to your iPad: content must be … Continue reading

Why video keeps me up at night

Why video keeps me up at night

As I prepare for a great video event next week, I am constantly reminded why I like video. Out of all the industries I had the good fortune to take a part of, video remains more of an art form than a science. Before you jump: yes, video delivery, video performance and even viewer analytics … Continue reading

The most important trait of a product manager

The most important trait of a product manager

I recently came across a LinkedIn survey asking the  above question – what is the most important qualification for a product manager. Curiously, the answers were: Energy and Passion Visionary Demonstrate Leadership Multitasking Problem Solving Granted, all of the above are great qualities for any employee, especially a leader in a cross functional organization (like most product … Continue reading

Just do it – on agile vs. waterfall

Just do it – on agile vs. waterfall

Like many of my colleagues, I love the conceptual idea of agile software development – forgo with the ancient ways of a long release cycle and move forward with quick bursts, course-correcting when needed. The lure, for the feature greedy product manager, is immense: you quickly “see” results, and have higher transparency into the product development cycle. … Continue reading

The dark and dangerous side of big data

The dark and dangerous side of big data

I love the “big data” trend: the possibilities of  being able to fully collect and analyze user behavior are tremendous. However, we must not take the human factor out of the equation. Big data is not all intelligent algorithms tirelessly seeking connections – Humans are very much the key part – the part of interpretation and translation … Continue reading

SLA is not just for customers – count everything

SLA is not just for customers – count everything

When running a complex SaaS, in today’s world, an expected part of the service is detailed analytics that provide customers with the ROI of the subscription to your platform. But you should not focus on customer-facing analytics alone. Even if improved service analytics and monitoring don’t result in improved cash flow, that does not mean … Continue reading