Tagged with Product manager

The most important trait of a product manager

The most important trait of a product manager

I recently came across a LinkedIn survey asking the  above question – what is the most important qualification for a product manager. Curiously, the answers were: Energy and Passion Visionary Demonstrate Leadership Multitasking Problem Solving Granted, all of the above are great qualities for any employee, especially a leader in a cross functional organization (like most product … Continue reading

The product owner

Many publications about product management mention the concept that “the product manager is the CEO for the product” – but what does that mean, in practical terms? For many organizations, most especially ones that are project driven, or just any company with customers 😉   – the product manager becomes the epicenter for many decisions regarding … Continue reading

The scientific product manager II – what to measure

In an earlier post I highlighted how important it is to track your product using measurable analytics. But what should you, as a PM, actually measure? Again, analytics will not replace your intuition and customer feedback. Marketing has evolved to become a science. Any marketer can tell you what’s her lead conversion rate, lead acquisition cost, … Continue reading

Deep in user feedback

Too often, we fall into the human fallacy of remembering only the one who shouts loudest and latest. By countering this with numbers, you can provide your users with a better product and a better service. By using good analytics, you can get the answer to which feature most resonates with your user base Continue reading