Tagged with Software as a service

Saas – consider CRM from day two

Saas – consider CRM from day two

While most startups do not have CRM initially, many do have a lead-based automated marketing machine from day one. Very often, the technology is developed first thing and later on, comes the marketing organization. A good marketing process today works off lead generation and tracking, leading likely opportunities to the site using a combination of … Continue reading

Just do it – on agile vs. waterfall

Just do it – on agile vs. waterfall

Like many of my colleagues, I love the conceptual idea of agile software development – forgo with the ancient ways of a long release cycle and move forward with quick bursts, course-correcting when needed.¬†The lure, for the feature¬†greedy product manager, is immense: you quickly “see” results, and have higher transparency into the product development cycle. … Continue reading

SLA is not just for customers – count everything

SLA is not just for customers – count everything

When running a complex SaaS, in today’s world, an expected part of the service is detailed analytics that provide customers with the ROI of the subscription to your platform. But you should not focus on customer-facing analytics alone. Even if improved service analytics and monitoring don’t result in improved cash flow, that does not mean … Continue reading

Drive Value, not prices

Drive Value, not prices

A recent conversation brought to light a common misconception that should be the forefront of every product manager when coming to set pricing – however you charge for your product, it must be tied to the value you are bringing to the customer. A simple example – in SaaS services, it is easy to fall … Continue reading

The hidden costs of the installer package

So you have a successful SaaS business, and you come across that first customer who has a unique security need, demanding an “On Premise” version of your product. Before you start off that path, a few important things to consider: You may say that today’s world is shifting towards SaaS, and you may point at … Continue reading